Quantta Tiles

3,970,543. That is the number of Quantta Tiles in India. Put another way there are 3.9 million blocks of 1 SQ KM each in India. Our goal at Quantta was to understand each of them. Understanding specific geography is not simple. It requires you to understand the people, places and everything else within. It requires you to digitise all this data so that you can use Big Data tools to quantify, analyse and compare each tile.

 

We are now at the point in time in computing history when a young company bootstrapping its way to success can dream of digitising all of India. That is the goal of Quantta. To create deep insight into the markets that matter, the people that matter within so that Government, Commercial Institutes and NGO’s alike can begin to address their needs. The objective may seem simple, but collating and homogenising data across multiple sources, many of which are built on different units is not a simple task. Our engineering team was more than ready for the challenge.

 

No tile is the same. Each tile is made up unique characteristics. Each tile has a unique flavour of business, recreation, culture and behaviour. The difference matters when you are deciding where to open a store, which markets to send your sales team to and where to spend your marketing dollars. It matters when you are evaluating who is your target group for a new product and often even more so for a product that has been on the market for decades.

 

Customer preferences are continually changing.  These signals are available in our CRM data. However, if you limit ourselves to the CRM data, we would quickly miss what is happening in the world around us. Who opened a store near you? Who shut down? Why? To understand this, you need to marry your data with data about the rest of the world. That is where Quantta Tiles come in. In one snapshot, you get a deep understanding of what is happening in the markets around you. You get an understanding of the economic value of each tile for your product or service. Collectively, this gives you the ability to prioritise your time and resources and build a long-term relationship with your customer. If you are not already using Quantta Tiles, come to talk to us.