A DARK DATA STARTUP YOU HAVEN’T HEARD OF IS SPILLING SECRETS TO STARBUCKS, MCDONALD’S

There’s a startup in India quietly crunching enormous amounts of dark data. Quantta Analytics is digesting unstructured data – text messages, documents, email, video and audio files, and still images. It also ingests stuff from the deep web – everything online that is not indexed by search engines, including anonymous, inaccessible sites known as the “dark web,” and spilling its secrets to about a hundred entities paying for it.