04 Aug, 2017: Dark Analytics Market, Spurred by Increasingly Intelligent & Complex Neural Networks, Predicted to Register Explosive Growth Till 2022.

According to the recent study “Dark Analytics Market: By infrastructure (Database Management, BI software, Storage, Networking, Governance, Cloud computing and Monitoring); By applications (Descriptive, Diagnostic, Predictiv and Prescriptive Analytics); By industry and Geography – Forecast (2017 – 2022)”, published by IndustryARC, estimates that Asia-Pacific will register the fastest growth by the end of the forecast period.

The Dark Analytics Market deals with the exploitation of dark data in order to obtain insights and improve an organization’s decision-making process. While dark data is almost always tough to access and unstructured, advanced data discovery tools and gathering techniques have opened the door to several new insights. Once these unstructured databases are obtained, companies are increasingly leaning on cutting-edge analysis tools like open source machine learning and big data analytics to make strides in organizational learning.

 

Scope & Regional Forecast of the Dark Analytics Market

The major growth driver of the Dark Analytics Market is the competitive rivalry exhibited by various organizations and their ‘win-at-all-costs’ approach to gaining an edge in the race to earn greater profits. The 21^st century has shifted the focus to accessing ever-larger troves of data and the necessity to analyze them in real-time. Once the ‘meaningless’ data is turned into information, the insights gained can be implemented to make positive changes to various business operations like production, distribution, etc.

This factor is also reflected in the recent moves made by various major corporations. Apple recently acquired a data mining company called Lattice Data worth as much as $200 million. An Indian start-up called Quantta Analytics is quietly breaking down enormous unstructured databases and providing insights to Starbucks and McDonald’s. Handling and storage of data in such large volumes also brings its own set of obstacles. Overall, the Dark Analytics Market is well-placed to experience explosive growth till the end of the forecast period.

While North America is the current leader in the market for dark data analytics, Asia-Pacific’s (mainly spurred by China) is growing into a real data storage and artificial intelligence powerhouse. A dynamic start-up atmosphere and growing adoption of analytics in everyday decision-making is also expected to boost the future expansion of the Dark Analytics Market.

 

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Segmentations & Key Players Involved in the Dark Analytics Market

The Dark Analytics Market can be broken down into various segmentations on the basis of –

• Infrastructure: Database Management, BI Software, Storage, Networking, Governance, Cloud Computing and Monitoring.

• Application: Descriptive, Diagnostic, Predictive and Prescriptive Analytics.

• Geography: North America, Europe, Asia-Pacific and Rest of the World.

 

Some of the key players involved in the Dark Analytics Market are as follows:

• IBM Corporation

• Hewlett-Packard

• EMC Corporation

• VMware, Inc.

• Microsoft Corporation

 

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