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Quantta Connect

Quantta Connect helps you identify the best audiences and customer segments that fit your product or service. Our algorithms can then simulate the best markets for you to focus on. The analysis will help you decide focus target market and ideal locations for your stores. It will also help you identify hyper-local neighbourhoods for your feet on the street. Your distribution and strategy teams can use these insights to sharpen their focus and ensure higher revenues and lower distribution costs.

  • Geoprofiling
  • Location 
  • Segmentation
  • Market research
  • Neighbourhood Analysis
  • Market Analysis

Quantta Convert

Quantta Convert is an AI-Enabled marketing automation platform. We help identify your target audience and reach them cost-effectively. Our large-scale data and the resultant insight can provide a deep understanding of consumer behaviour both at a granular level as well as in large groups. This allows you to create a product-market fit and also predict trends that matter to your audience. Your sales team can use this insight to tailor promotion campaigns, pricing and product promotion to the appropriate target audience to drive lead generation and revenues.

  • Lead Generation
  • Growth Hacking
  • AB/MV testing and optimisation
  • Behavioural analytics

Quantta Communicate

There is a fire hose of data that provides a wealth of information about what your audiences are thinking, worrying about or thinking about. Our social listening tools help you isolate and amplify these issues so that your communications team can focus on the right issues while working to persuade your target audience. Using this insight our Our Out-Of-The-Box solution allows you to target small cohorts of your target audience to persuade them with appropriate messages that push the right triggers. Our solution is omnichannel and can identify and target the right audience regardless of the channel, digital or analog.

  • Cross-channel personalisation
  • Audience modelling
  • Online/offline marketing attribution
  • Social listening

Quantta Custom

Sometimes what you need is a customised solution that addresses a unique marketing problem or a unique distribution problem. We love to solve complex problems and are therefore happy to work with the team to identify the issue at hand and work with our platform to resolve it.

Quantta Analytics, a leading player in the Big Data and Analytics space in India in collaboration with the NITI Aayog has developed a proprietary algorithm to predict the GDP growth rate of India. Using data from several sectors, that drive growth, it predicts a First Quarter growth rate of 7.83% indicating that the Indian Economy is firing on all cylinders.

“The Leading Economic Indicator Index being developed by Quantta Index in collaboration with NITI Aayog was put up on the website of Quantta at Quantta Index on the 29th of August 2019. Their analytically designed and empirically validated estimate of 7.83% Q1 GDP growth are a shade below the GVA of 8.00%. Congratulations to the entire team for being proven right.” 

                   – Dr. Rajiv Kumar, Vice Chairman, NITI Aayog 

The growth comes on the back of several headwinds, including a hardening of oil prices. India imports approximately 220 million tons of crude oil each year pegged at approximately US $87.725 billion according to the Ministry of Petroleum Planning and Analysis Cell. Also, in the past year the Indian Rupee has depreciated from ~ Rs. 64 to the US Dollar to over Rs. 70 to the US Dollar. Despite this, we expect the Indian economy to do well in the first half of Financial Year 2018-19.

“It is a proud moment for Quantta to work with the highest echelons of Government to provide an advance warning system so that the Government can take proactive action to drive growth in the Indian Economy”  

                – Ritesh Bawri, Founder, Quantta Analytics  

The proprietary algorithm uses machine learning, that uses data from several sectors such as aviation, railways and cement to predict the state of the Indian economy. The algorithm was tested using ten-year historical data. The model showed over 80% confidence level in predicting the historical GDP figures. Also, the model was able to accurately predict the directionality of the economy. The outcome would be the ability to provide early warning signals to the Government of India for course corrections if any.

Quantta worked with a small team at NITI Aayog which provided help and support to develop the algorithm. Quantta is a full stack technology platform focused on the Indian Economy. We have built cutting edge tools to collate, aggregate, and organize behavioral insights into customer behavior.

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